Not sure I completely agree. The Kansas City Royals have done some pretty impressive outdoor advertising. I may be in the minority of my millennial counterparts, but I think “traditional” marketing tactics can still be useful if they are appropriately married with social and other disciplines.
In fact, you hit it on the head earlier in this post — “the marketing messages that you choose to send us need to be fun, edgy, and need to effectively tell your story…”
I think that crosses channels. Whether it’s social or a billboard, you have to effectively tell a story. If you do that, I believe you can see success on any platform.
I also think it’s a disservice to say the “only” way to succeed is to have a millennial at the helm. I’m a millennial, and I work in marketing. While I selfishly agree with your sentiment, I’ve already seen the importance of having experience. I’ve only been in the business a little over a year, but I’ve learned so much from my non-millennial counterparts.
Platform knowledge is one thing, but principle and market knowledge is another — as you note later.
Listen, I hear what you’re saying. I feel the same things sometimes. But marketing is a very complex discipline. You need the voices of multiple generations to see success.
Thanks for writing and starting the discussion. I love it!